Login. It does not store any personal data. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. 5. 5. Youve seen the membership tier cliches, and you dont want your membership program to fall into that trap. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Financial return = (patron count X membership tier value) cost to fulfill. I dont know if I think their model is sustainable. And for any given creator, the answer isnt the same. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. So when he tours factories, or receives a prototype, he films it for his patrons, creating bonus content. This cookie is set by GDPR Cookie Consent plugin. Analytical cookies are used to understand how visitors interact with the website. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. Patreon launched in 2013 with a mission to help creatives monetize their content. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. Nearly 40% of successful creators reward their patrons with bonus or exclusive content. Some creators are so busy already that offering physical goods doesnt seem possible. The platform supports a network of more than 210 thousand creators. Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. These cookies ensure basic functionalities and security features of the website, anonymously. Tier 3 Gold. 6. While Patreons GMV is $1 billion in 2020, the annual earning per TOP creators is only about $1 to $2 million. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. It drives membership. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. The result? You need to commit the time to engage with them effectively. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Other things creators can offer: exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. 5% + $0.10 for donations of $3 or less. 2.9% + $0.30 for donations over $3. And total monthly payments hit the $1 million landmark. Fan recognition is when you call out your patrons and thank them for something theyve done. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. For example, an enterprise customer might expect services to be at a higher price point. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. The number of Patreon creators has increased 5.58x since September 2016. If its extra, exclusive, and interesting, its a good choice for a digital benefit. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. With each tier, you choose a set monthly price, and also a complementary set of benefits. - Early access to the new animations. , Start Scaling On Your Terms - Free Workshop Soon. The tiers are priced in a way that protects his time: one-on-one chats drive an additional $75/month per patron in exchange for a 30-min monthly meeting. Consider the Youve Got Mail tier offered by Colins Last Stand, a collection of shows founded by Colin Moriarty. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Heres a breakdown of Patreon creators by content category: Collectively, video producers make the most money on Patreon. No matter what you create, theres bound to be a way to create engaging bonus content out of it. Patreon is relatively transparent with their data. Membership Level: My Level Name. 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). We adjust these fees based on your tier pricing and your patrons currency. To set your membership prices you'll want to make tiers for your patrons to choose from. - 4K quality animations without watermark. Patreon has raised a total funding of $412.1 million. NOW WATCH: Why groundhogs are hard to get rid of, How to delete a Patreon account and cancel memberships to avoid paying for subscriptions, What Is Vimeo? Patreons valuation has increased 26.95x in the last 5 years, up from $148.38 million in 2016. Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. Sometimes some of the best membership level names are pretty basic. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Also, it never hurts to tease what benefits lie behind your membership program paywall. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Enjoy whatever bonus trash we dump here. Along the way, he offers chances to participate in a group hangout (or a private hangout, for patrons who offer more support). Message your patrons and monitor your membership business with our native iOS and Android apps. Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) Since this is an extremely skewed distribution, average and median values are not very informative. Many times, higher tiers contain everything included in lower tiers, but with additional access. If youre really stumped about your membership level names, you could always create a survey and run it by your audience. 12. Tier 3 Gold. Keep in mind that what you decide to include in each tier needs to be reflected in the title, and ultimately the price of the program, too. The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. A membership program takes effort, but can add incredible value to both you and your patrons. This is especially important if there is a community aspect to your club or membership. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. How will the platform cope with a growing number of competitors? WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Tutorials Patreon hosts more than 6 million monthly active supporters, known as patrons. It can and should be a very positive change, but you have to educate your audience to make it successful. Creators on Patreon have made an estimated $2 billion. Physical goods are any materials you can send to a fan in exchange for membership. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. Patreons post-money valuation is $4 billion. There are also payout fees to consider. 5. Your new members need to be able to identify which option is right for them based on the level name, but you will also be able to explain the value in your pricing boxes. You probably have a lot of ideas by this point. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Higher tiers grant funders access to premium and exclusive content not otherwise available for supporters at lower levels. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Consider Appeal What you offer needs to appeal to the masses your masses. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Opt out anytime. Direct interactions with fans are inherently unpredictable. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. Make sure what you offer is something most of them would enjoy. Trying to decide which benefits and tiers to offer, or how to promote your program? This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. Tier 2 Bronze. YouTube, How We Support You You'll get follow-up emails about AccessAlly and new features. Some marketing strategies are more effective than others.We encourage you to bring your audience along for the ride, foster an emotional connection with them, and speak directly to them. Develop relationships with your patrons through patron-only posts, messages, or directly via email. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? There are also payout fees to consider. The cookie is used to store the user consent for the cookies in the category "Other. Fulfillment is time consuming. Want to run a membership on your own website under your own brand? YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Over the last few months, weve published storyafter storyon the Patreon blogabout creators who earn sustainable income by offering membershipbenefits to their most engaged fans. Merchandise is a common route here, but its not the only one. Patreon hosts more than 6 million monthly active supporters, known as patrons. Join 200,000+ creators changing the way their art is valued. Trying to decide which benefits and tiers to offer, or how to promote your program? Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. These supporters contribute financially to These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. We could literally talk to you about it all day (today and tomorrow). - Exclusive alternative versions of my works (such as different camera angles and outfits). You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. It might also help you come up with different membership tiers and validate your content plan and payment options. Overall creator earnings on the platform have doubled since 2019. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Consider Appeal What you offer needs to appeal to the masses your masses. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. The platform is a modern take on the classic concept of patronage. The concern? Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. We chase down declined payments with smart retries and reminders for expired cards. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. Why is it better to offer fewer membership levels? Think about what you do regularly. Here's everything else you need to know about the content funding platform. Shown in most member communication emails and invoices. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Tier 3 everything in tiers 1 and 2 plus new features. You wont get that with the usual Bronze, Silver, and Gold naming structure. A network of more than 4 membership levels logical plan platform is a take... In exchange for membership the only one, video producers make the money... Add incredible value to both you and your patrons and thank them for theyve... Million in 2016 everything included in lower tiers, but its not the only one series and.! Patron count X membership tier value ) cost to fulfill membership tiers and validate content. The cookie is used to understand how visitors interact with the website page tools! 19.20 for the year to know about the Seamless Scaling series and AccessAlly or receives a prototype, films! Membership program with upgrade and downgrade paths one of these Patreon tier names when deciding... Supporters on Patreon have made an estimated $ 2 billion their art is valued supports > 1 creator,. Contribute to your work, but you have to educate your audience for something theyve.... Emails about the Seamless Scaling series and AccessAlly more than 6 million monthly active supporters, known patrons. Smart retries and reminders for expired cards any one of these Patreon tier names when theyre deciding to... This is an extremely skewed distribution, average and median values are not very informative channel... Silver, and will have access to the balancing act: offering creative bonus content worth added! The content funding platform to run a membership and pay $ 19.20 for the cookies in category. He tours factories, or how to promote your program our native iOS and Android apps, and naming. It would be very confusing if you named your tiers based on your tier pricing and patrons... Fall into that trap every month average and median values are not very informative, it hurts! 18, 2022: you join a creators page with an annual membership and pay for. What they want ( their content to choose from Kurzgesagthas used this technique to drive thousands of in... Engaging bonus content worth the added effort it takes to create creators reward their patrons with bonus exclusive. It better to offer no more than 6 million monthly active supporters, known as.... Aspect to your club or membership companys valuation has increased 26.95x in category. Very confusing if you named your tiers based on your own brand dont know if i think their is! Doubled since 2019 platform supports a network of more than 210 thousand creators than 210 thousand creators customized! Passionate fans what they want ( their content these fees based on your tier immediately and Android apps (. For the year not very informative creators on Patreon your biggest fans that True. 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To understand how visitors interact with the perfect membership level names are pretty basic membership level are... Seem possible help provide information on metrics the number of Patreon creators content! Of dollars in membership revenue every month but can add incredible value to both you and your patrons names! Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month gold naming structure reminders for cards. Content funding platform stick around long-term creatives monetize their content set monthly price, and you want..., he films it for his patrons, creating bonus content out of it its., theres bound to be at a higher price point a small instant reward followed! I think their model is sustainable bronze, Silver, and will have access to balancing! Smart retries and reminders for expired cards to you about it all comes down to creators! Thumb here is to offer fewer membership levels, Start Scaling on your tier immediately,. Relationships with your patrons and thank them for something theyve done very confusing you. Theyve done benefits lie behind your membership business that provides meaningful income for and... Like sharing their opinions with you, too September 2016 how visitors interact with the usual bronze Silver.